PARNIKA
Parnika Singh

about me

Hello, I am Pesto (Parnika), a brand and content strategist based in Mumbai, India. I have 8+ years of experience scaling startup brands from 0 to 1 across crypto, fintech, and consumer categories, twice as the first marketing hire and once as a co-founder.

I work across brand positioning, go-to-market storytelling, and content, making technical ideas feel human, credible, and worth someone's attention.

Brands I've worked with

  • DG3
  • Huddle01
  • Prime Video
  • Audible
  • Kindle
  • Domino's
  • Westside
  • United Colors of Benetton

Showcase

DG3 Terminal interface

Writing for pro traders, not fans: Brand strategy & Content engine for DG3

  • Content Strategy
  • Brand Positioning
  • Social
  • SEO & AEO
  • AI Content Systems
DEN wordmark

Intention >>>> attention: Brand positioning & GTM for DEN

  • Brand Positioning
  • Creative Direction
  • Go-to-Market
Huddle01 brand key visual

From app to infrastructure: rebranding Huddle01

  • Brand Positioning
  • Creative Direction
  • Campaign Strategy
  • Community
  • Content
  • PR & Events
Huddle01 Meet app

Use cases over feature lists: Product marketing for Huddle01 Meet

  • Product Marketing
  • Launch Strategy
  • Social
FIL Bangalore stage

Standing out in a week full of conferences: Brand & Event marketing for FILBangalore

  • Creative Direction
  • Social
  • Email Marketing
  • On-ground Coverage
Design exploration collage

Graphic design is my passion

  • Illustration
  • Poster Design
  • Motion
  • Brand Decks

Tools I ❤️

  • Claude Code
  • ElevenLabs
  • HeyGen
  • Higgsfield
  • Notion
  • Figma
  • Canva
  • Midjourney
  • WordPress
  • Google Analytics
  • Google Search Console
  • Preset
  • Semrush
Parnika Singh

Get in Touch

© Parnika Singh Last updated 11.09.26